The Provincial Council of Castellón promotes the I Craft Beer Fair Castelló Ruta de Sabor, which will take place on 20, 21 and 22 October in the Plaza Las Aulas in Castellón with the aim of positioning its quality among the people of Castellón. This new event will be one of the 21 actions with which the Provincial Government, through its brand Castelló Ruta de Sabor, will promote the consumption of local products until the end of the year and after the recent incorporation of 40 new producers to the differentiating element.

The deputy responsible for Castelló Ruta de Sabor, Pablo Roig, explained that “it is precisely this last quarter of the year when the promotion of local products is intensified to coincide with the dates leading up to Christmas. Specifically, this fair will serve to raise awareness among the people of Castellón of the province’s craft beers and their quality as part of the work we are doing to make the citizens of Castellón the best ambassadors of our products”.

It should be noted that five craft beer producers from Castellón have already confirmed their participation in this event: Castelló Beer Factory, Cervesa Montmirà, Badúm, Isanbeer and Canabeer.

“We have created, hand in hand with producers, an event that serves to boost the activity of Castellón during the weekend through our products. Thus, there will be a foodtruck with food from Castelló Ruta de Sabor and live music during the three days of Friday, Saturday and Sunday,” explained the deputy.

More than 100 products already included in the brand

The consolidation of the brand of local products Castelló Ruta de Sabor as a dynamic element of the agri-food sector of the province is already a reality with the recent inclusion of 40 new producers. There are now 80 producers and more than 100 products from 14 different agri-food sectors.

The ambition of the Provincial Council of Castellón with the enhancement of the gastronomy of the province is such that the Government of the province is already working on the creation of Castelló Ruta de Sabor as a new tourism product of Castellón.

Thus, through the gastronomic resource of the products and the whole process of elaboration in the municipalities of Castellón, the Provincial Council will work hand in hand with municipalities and producers in order to value these products, all the natural and cultural heritage linked to them and attract visitors to the villages not only through the realization of gastronomic and commercial events, but also incorporate a series of tourist experiences with more complementary offerings that allow visitors to know the towns of Castellón through its gastronomic tradition.