The Provincial Council of Castellón has managed to make viral the promotional video of the black truffle of Castellón with Martín Berasategui as the best preview to the celebration next Saturday, December 22nd of the II Mercat de la Trufa i dels Productes Nadalencs Castelló Ruta de Sabor (Truffle and Christmas Products Market). There are already more than 10,000 reproductions of this audiovisual piece in which one of the best chefs in the world highlights the best properties of the prized fungus from Castelló. An action that helps to raise awareness of this product and increase its consumption, objectives that the Provincial Council also pursues with the celebration of the Truffle Market to promote opportunities for inland municipalities.

So much so that the deputy of Rural Development, Pablo Roig, said that “next Saturday we want to fill the center of Castellón of opportunities for a sector that has much to say in the generation of new economic opportunities and the development of the interior of the province”.

With this new initiative, the Provincial Government continues to work to publicize and value the products of Castellón as a source of new opportunities for the future of the province. A promotional work that intensifies during these dates in view of the upcoming Christmas campaign. It should be noted that after four years of experience, the brand of the Provincial Council Castelló Ruta de Sabor has managed to bring together more than 100 producers from 15 different food sectors, two designations of origin, a Protected Geographical Indication and 6 products with distinctive Natural Park. It is a brand present in stores, fairs, supermarkets and supermarkets in the province and part of the Spanish territory.

Truffle Guides

The Provincial Council of Castellón will distribute hundreds of ‘Black Truffle Guides’ at the II Truffle Market. The aim of this publication, which includes tips and recipes, is to disseminate the enormous gastronomic attractions of this fungus so prized by the best chefs in the world. With this, the Provincial Government aims to promote the consumption of black truffle among the people of Castellón in order to promote the opportunities that its cultivation has especially for the inland villages of Castellón.

Roig has assured that “it is true that we have one of the best products in world gastronomy, but it is also true that it is still a great unknown for many people from Castellón. That is why we want to bring the reality of the truffle to the center of our capital and explain its characteristics, advise on its use in cooking, promote its consumption. In short, we want to make the people of Castellón the best ambassadors of the products of our land, in this case the truffle of the province”.

A great invitation to participate in the II Mercat de la Trufa (Truffle Market)

The broadcast of this video on the social media channels of the Diputación de Castellón coincides with the proximity of the II Mercat de la Trufa i els Productes Nadalencs Castelló Ruta de Sabor next Saturday 22nd in the Plaza de Las Aulas.

With this, the Provincial Government will consolidate what was a successful ‘Mercat de la Trufa i els productes nadalencs, Castelló Ruta de Sabor’ as the great Castellón event with the native truffle as part of the campaign that the Provincial Council is implementing for the consumption of products of the province this Christmas.

“After the success of this initiative last year, we are consolidating it this 2018 as part of our great commitment to promote the consumption of truffles in the province among the people of Castellón itself. Castelló will once again have a truffle market, and we bring it to make it known among the people of Castellón itself, since we have detected precisely a lack of knowledge and consumption among the general population. We want it to be appreciated by specialists, and also by the people of Castellón in general, in order to promote its consumption in the province. There are truffle fairs in towns with truffle tradition, such as Catí or El Toro, but in the capital of the province it is something innovative that we hope will be very well received by the public”, explained the deputy.

The main objective of this market corresponds to that of the brand of local products of the Provincial Council, Castelló Ruta de Sabor, to promote the products of the province and promote their consumption in the coming Christmas season, as well as to support the gastronomy of Castellón and tourism in the producing municipalities.

“In this market you can buy fresh truffle and derived products such as oils, cheeses, sausages, truffled eggs, as well as other typical products of these dates, such as nougat,” explained the deputy Roig.

A market full of activity and products of Castellón

Every last detail of this market has been carefully taken care of so that the visitor breathes castellonerismo in its atmosphere. Thus, you can also taste some of the best wines of the province thanks to the participation of several wineries of the IGP Vins de Castelló.

There will be 20 stands of provincial producers and truffle growers, as well as a full program of activities with a nutritional talk about Castelló Ruta de Sabor products by IS Dietitians, and a live concert by Lisbeth Freites Quartet.

Truffle Farming Advisory Service

Within the line of promotion and enhancement of the truffle as a backbone of tourism in the inland area, the council created the Truffle Farming Advisory Service through which offers in-person, telephone or e-mail to the farmer who has a truffle plantation. “The aim is to reinforce the truffle as a sustainable economic alternative for the inland regions of the province,” explained Roig.