The Diputación de Castellón has managed to make the value of Castellón citrus fruits viral with the video starring Martín Berasategui, which has had an exceptional reception on social networks. Thus, more than 51,000 people have already visualized in its first 48 hours of broadcast on social networks this audiovisual piece that in less than a minute promotes the consumption and enhancement of the citrus product of the province. This important initiative by one of the most important chefs in the world and brand ambassador of the Provincial Council, Castelló Ruta de Sabor, is part of the various actions contemplated by the Provincial Council of Castellón to promote the consumption of citrus fruits of Castellón, especially during these dates and as part of its strategic program Castelló Ruta de Sabor to enhance the value of local cuisine.

The first vice president of the Provincial Council, Vicent Sales, explained that “we are very proud of the product we have, our citrus. We are convinced that it is the best in the world, but that one of the best international chefs says so not only fills us with pride but also helps to continue opening doors to our product, to its consumption, to its enhancement”.

In short, according to Sales, “this initiative along with many others that we are developing with Castelló Ruta de Sabor, help to generate new opportunities around an activity of which we are deeply proud as is the citriculture that we think should continue to play a key role in the future of our province.

Sales thanked Martín Berasategui for his involvement in the project. In the video, which has already been shared more than 700 times on social networks, the chef from San Sebastian appears talking with his professional partner Fernando Navarro, from Nules. Both highlight the great qualities of the Castellón orange, and the chef from San Sebastian even assures that “in Martín’s kitchen there is no other orange than the one from Castellón, and with this product it’s no wonder that they love you so much”.

With this new initiative, the Provincial Government continues to work to publicize and value the products of Castellón as a source of new opportunities for the future of the province. A promotional work that intensifies during these dates in view of the upcoming Christmas campaign. It should be noted that after four years of experience, the brand of the Provincial Council Castelló Ruta de Sabor has managed to bring together more than 100 producers from 15 different food sectors, two designations of origin, a Protected Geographical Indication and 6 products with distinctive Natural Park. It is a brand present in stores, fairs, supermarkets and supermarkets in the province and part of the Spanish territory.

Support for an emblematic sector and the pride of Castellón

The Provincial Council will show its support for the citrus sector as an emblem and pride of the province of Castellón. Thus, the Provincial Government Team has registered a proposal for an Institutional Declaration on the problems of the citrus sector so that in the next plenary session on December 18, the Provincial Corporation expresses its support and defense of all measures to protect and support the Castellón citrus sector in the face of the problems that its interests are suffering.

It should be noted that the citrus season generates around 60,000 jobs in the province of Castellón, both in the field and in warehouses and marketing companies. In addition, citrus cultivation accounts for approximately 36,718 hectares of the total of 50,586 hectares of irrigated crops in the province.