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Martín Berasategui endorses the quality of Castelló Ruta de Sabor products.

Tuesday, 29 January 2019 - Castelló Ruta de Sabor

The products of the brand promoted by the Provincial Council, Castelló Ruta de Sabor, have had today in Madrid Fusion in its ambassador Martín Berasategui the best ally for a successful debut with which to open new business opportunities and growth projection for producers and gastronomic establishments in the province.

The products of the brand promoted by the Provincial Council, Castelló Ruta de Sabor, have had today in Madrid Fusion in its ambassador Martin Berasategui the best ally for a successful debut with which to open new business opportunities and growth projection to producers and gastronomic establishments in the province. And is that the one who is considered one of the best chefs in the world has visited with the president of the Provincial Council, Javier Moliner, the stand that the council has installed in Madrid Fusion in order to endorse to prescribers and media around the world the quality of the products of Castellón.

That is why Moliner has assured that “this is a debut with a luxury line-up. We come for the first time to Madrid Fusion with a consolidated brand, which already has a hundred producers behind it and a guarantee of quality. We also know, with prudence and humility, that we are in a position to come to this forum and leave our flag flying high. And we could not come in better company than with our ten Michelin star ambassador Martín Berasategui and our friend, collaborator and avant-garde chef in our land, Raúl Resino”.

That is why the president explained that “being here today with so many people with whom we share experience in Madrid Fusion is to place the producers of the province in the elite of haute cuisine, and everything the council can do to help our people and that small producer who has spent many years doing things well but could not penetrate this market now can reach is the best we could do for him, the hand of the best chef in the history of our country.

Berasategui explained that “Castellón has gastronomic jewels that are what make those of us who are friends of this land great. This province is a fortunate land, because we have farmers with incredible products from the countryside, farmers with spectacular livestock, truffles, fish. They are gastronomic jewels that together with the nonconformist attitude of Castelló makes this wonderful land have the best gastronomic health of its history”.

And is that the participation of the Provincial Council with Castelló Ruta de Sabor in the XVII International Gastronomy Summit Reale Seguros Madrid Fusion 2019 until tomorrow with its own stand opens the doors to producers, chefs and establishments in the province in this great international forum, promoting new economic opportunities for municipalities Castellón.

Madrid Fusión is the most important international professional gastronomic event held in Spain and brings together nearly 2,000 congress participants every year, as well as the best chefs both nationally and from around the world, who present the trends and work being carried out within the high-level gastronomic scene, as well as quality products. During these three days, prestigious chefs of the stature of Ferrán Adrià, Ricard Camarena or Quique Dacosta, will participate in lectures and other activities around the stove.

A provincial stand full of gastrotourism opportunities

Castelló Ruta de Sabor is present in Madrid Fusion with a stand in the area ‘Taste Spain’ and has different promotional material and a screen with audiovisuals. In addition to covering dozens of producers from Castellón, during these days will publicize the extensive pantry with which the province has and position it as a gastrotourism destination. Very present among this material is the gastromapa edited by the provincial government which includes establishments, companies and public entities that are already part of the tourism product Castelló Ruta de Sabor. This space that the Provincial Council provides to producers from Castellón also has facilities and equipment to conduct business meetings available to the dozens of producers who will travel during this week to Madrid.

#DipuÚtil: helping to generate wealth in the province of Castellón

President Moliner explained that “one of the objectives of the Diputación de Castellón is to generate a friendly and favorable environment so that companies in the province can continue to generate prosperity and future in our territory. That is why we wanted to accompany our tourism sector, as we did last week at FITUR, this week to be with ceramic workers and entrepreneurs in Cevisama, and today also accompany in Madrid Fusion for the first time in history with the brand Castelló Ruta de Sabor to producers of the agri-food sector and next week tuck the citrus sector in the largest fruit fair in Europe, in Berlin. Together with all of them we are contributing to lead an economic future that in the province of Castellón with the dynamism and strength of our people I am sure will give results”.

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