The Diputación de Castellón will promote the provincial oil with the IX Seminar on Olive Growing and Olive Oil Technology ‘Castelló Ruta de Sabor’ to be held on 3, 4 and 5 December at the CIPFP Costa de Azahar de Castellón. Thus, the Provincial Government will join one more year to the Regulatory Council of the D.O. Oil of the Comunitat Valenciana to encourage the promotion of oil in the province and offer its producers and professionals new resources when “giving oil new opportunities and claim that this land has in its gastronomic heritage one of the best arguments to seduce visitors and generate wealth,” as stated by the deputy of Rural Development, Pablo Roig. It should be noted that more than a hundred producers and catering professionals will participate in these training sessions, focused on sharing knowledge about the liquid gold of gastronomy, one of the star products of the province. Thus, the seminar will have different experts who will combine theoretical and practical sessions to “provide our producers with the best tools when marketing and exporting the oil from Castellón and promote its quality as the main differentiation strategy”. With this objective, in addition to addressing various technical aspects on marketing and innovation in the promotion of oil, olive oil tourism or marketing in olive oil markets, culinary workshops will be held to harmonize EVOO with the products of ‘Castelló Ruta de Sabor’ and tastings where the organoleptic characteristics of local oils will be analyzed. Roig explained that “this training proposal arises from the need to continue supporting our producers, promoting training and providing tools to the sector to value the olive oil as a sign of identity and excellence of our province. In this line, Roig stressed that “all the activities we organize from the provincial institution for the promotion of the food industry, also seek to raise awareness among the population of the importance of consuming local products, as a determining factor for social and economic development of Castellón”.

Castelló Ruta de Sabor tourist product

At present, the Castelló Ruta de Sabor Provincial Council project has 20 olive oil producing companies from all over the province. In addition, 7 of them offer tourist experiences around olive oil and visits to their mills. There are also three interpretation centers on the history and culture of olive oil in the province, attached to the tourism product Castelló Ruta de Sabor, in Cervera del Maestrat, Sant Mateu and Segorbe, and other applications to join the project in its next call at the end of the year.