The Diputación de Castellón opens new international business opportunities for producers in the province that are part of the Castelló Ruta de Sabor brand through its participation in the Salimat Atlantic Food Show, which takes place until Sunday June 9 in the Pontevedra town of Silleda. Distributors from up to 17 countries have been interested in Castellón products in this forum of reference in the north of the country in which Castelló Ruta de Sabor participates for the first time. It does so with its own stand that has both an exhibition and product tasting part and an area enabled for producers to hold business meetings.

The provincial deputy of Rural Development, Pablo Roig, has participated in this gastronomic forum in which he explained that “the participation of the Provincial Council with Castelló Ruta de Sabor in Salimat is contextualized in the work we have done to open new opportunities for producers of our land when opening new markets to sell their products and that this results in wealth in our province”.

And it should be noted that, together with the Provincial Council, a total of nine producers from the sectors of allioli and sauces, jams, truga, artisan liqueurs, wine cellars and eggs are attending.

Roig has assured that “we continue adding new opportunities to our small companies, to our towns, so that the products of Castellón are increasingly known and better valued, also among the most demanding palates”.

To position Castellón’s gastronomy in the sector’s events.

The work of the Provincial Council with Castelló Ruta de Sabor has allowed during these four years since the Provicnial Government of Javier Moliner created the brand, to position the products of Castellón in the events of reference for the sector.

Thus, to the participation next month in Salimat, we must add the participation in Millesime Madrid, Gastrónoma since 2016, Madrid Fusión, Salón Gourmets, Fruit Logistica Fair or the continued presence of the gastronomic product in the FITUR Fair as the main showcase of the tourism sector, with the realization of showcookings and product tasting in all editions.

It should be noted that in its four years of existence, Castelló Ruta de Sabor has managed to bring together more than 100 producers and has recently evolved into a gastronomic tourism product, extending its benefits to municipalities, as well as to tourist, restaurant and hotel establishments.

Berasategui’s introduction to international haute cuisine has also been an important step in the path being taken by the Castelló Ruta de Sabor brand to continue increasing the consumption of local products and betting on the enhancement of their quality.

Note: the countries of origin of the buyers joining the brand are as follows: Australia, Belgium, Colombia, China, Denmark, Germany, Holland, Japan, Mexico, Norway, Peru, Russia, Spain, Switzerland, Singapore, the United Kingdom, the Netherlands, the United States and the United Kingdom.